Twitter tried to downplay the influence deactivating its legacy APIs would have on its group and the third-party Twitter purchasers most popular by many energy customers by saying that “lower than 1%” of Twitter builders have been utilizing these outdated APIs. Twitter is right in its characterization of the scale of this developer base, however it’s overlooking hundreds of thousands of third-party app customers within the course of. In line with information from Sensor Tower, six million App Retailer and Google Play customers put in the highest 5 third-party Twitter purchasers between January 2014 and July 2018.
Over the previous yr, these prime third-party apps have been downloaded 500,000 occasions.
This information is basically freed from reinstalls, the agency additionally stated.
The highest third-party Twitter apps customers put in over the previous three-and-a-half years have included: Twitterrific, Echofon, TweetCaster, Tweetbot and Ubersocial.
After all, some portion of these customers could have since switched to Twitter’s native app for iOS or Android, or they might run each a third-party app and Twitter’s personal app in parallel.
Even when solely a few of these six million customers stay, they signify a small, vocal and — in some circumstances, outstanding — consumer base. It’s one which could be very upset proper now, too. And for a corporation that simply posted a loss of one million users during its last earnings, it appears odd that Twitter wouldn’t determine a approach to accommodate this crowd, and even carry them on board its new API platform to become profitable from them.
Twitter, apparently, was weighing information and details, not consumer sentiment and public notion, when it made this choice. However some issues have extra worth than numbers on a spreadsheet. They’re a part of an organization’s historical past and tradition. After all, Twitter has each proper to blow all that up and transfer on, however that doesn’t make it the best choice.
To be truthful, Twitter isn’t mendacity when it says it is a small group. The third-party consumer base is tiny in contrast with Twitter’s native app consumer base. Throughout the identical time that six million folks have been downloading third-party apps, the official Twitter app was put in a whopping 560 million occasions throughout iOS and Android. That places the third-party apps’ share of installs at about 1.1 p.c of the entire.
That consumer base could have been shrinking through the years, too. In the course of the previous yr, whereas the highest third-party apps have been put in half one million occasions, Twitter’s app was put in 117 million occasions. This made third-party apps’ share solely about zero.four p.c of downloads, giving the official app a 99 p.c market share.
However third-party app builders and the apps’ customers are energy customers. Zealots, even. Evangelists.
Twitter itself credited them with pioneering “product options everyone knows and love,” just like the mute choice, pull-to-refresh and extra. Meaning the apps’ continued existence brings extra worth to Twitter’s service than numbers alone can present.
Picture credit score: iMore
They’re a part of Twitter’s historical past. You may even credit one of the apps for Twitter’s logo! Initially, Twitter solely had a typeset model of its identify. Then Twitterrific got here alongside and launched a fowl for its emblem. Twitter quickly adopted.
Twitterrific was also the first to use the word “tweet,” which is now commonplace Twitter lingo. (The corporate used “twitter-ing.” Are you able to think about?)
These third-party apps additionally play a task in retaining customers who wrestle with the brand new consumer expertise Twitter has adopted — its algorithmic timeline. As a substitute, the apps provide a chronological view of tweets, as some proceed to desire.
Twitter’s choice to cripple these builders’ apps is shameful.
It reveals an absence of respect for Twitter’s historical past, its energy consumer base, its tradition of innovation and its very personal nature as a platform, not a vacation spot.