Apple’s Q4 18 results are out, and the iPhone, providers, and “different merchandise” classes all present double-digit share progress in comparison with the year-ago quarter.
Let’s begin with the iPhone. Unit gross sales of 46.eight million fall fairly consistent with analyst expectations, however whereas models are up year-on-year has flatlined at zero %, income over the identical interval is up a whopping 29 %.
This has pushed up the Common Promoting Worth to $793, up on the earlier quarter ASP of $724, up considerably on the year-ago quarter ASP determine of $618.
Transferring to the iPad, and whereas unit gross sales decreased by 6 % to 9.7 million year-on-year, income dropped a precipitous 15 %. This bumped the ASP up barely to $422, from $410 for the earlier quarter, however down considerably on the determine of $468 the year-ago quarter.
Individuals are shopping for cheaper iPads, fairly presumably as a result of the costlier iPad Execs had been throughout a 12 months previous at some stage in the quarter.
Evidently Mac gross sales have as soon as once more risen from the grave, hitting 5.three million, following a few weak quarters. ASP is at $1,389, down from $1,433 for the earlier quarter, and up barely from the ASP of $1,331 for the year-ago quarter.
Apple’s income from “Different Merchandise,” which embody AirPods, Apple TV, Apple Watch, Beats merchandise, HomePod, iPod contact and different Apple-branded and third-party equipment, hit $four.23 billion, up 13 % from the $three.74 billion from the earlier quarter, and up a strong 31 % from the year-ago quarter determine of $three.23 billion.