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Apple was right, people love expensive iPhones


Apple’s Q4 18 results are out, and the iPhone, providers, and “different merchandise” classes all present double-digit share progress in comparison with the year-ago quarter.

Should learn: iOS 12.1: Tips and tricks to help you get the most from your iPhone or iPad

Let’s begin with the iPhone. Unit gross sales of 46.eight million fall fairly consistent with analyst expectations, however whereas models are up year-on-year has flatlined at zero %, income over the identical interval is up a whopping 29 %.

This has pushed up the Common Promoting Worth to $793, up on the earlier quarter ASP of $724, up considerably on the year-ago quarter ASP determine of $618.

​iPhone sales

iPhone gross sales

Transferring to the iPad, and whereas unit gross sales decreased by 6 % to 9.7 million year-on-year, income dropped a precipitous 15 %. This bumped the ASP up barely to $422, from $410 for the earlier quarter, however down considerably on the determine of $468 the year-ago quarter.

Individuals are shopping for cheaper iPads, fairly presumably as a result of the costlier iPad Execs had been throughout a 12 months previous at some stage in the quarter.

​iPad sales

iPad gross sales

Evidently Mac gross sales have as soon as once more risen from the grave, hitting 5.three million, following a few weak quarters. ASP is at $1,389, down from $1,433 for the earlier quarter, and up barely from the ASP of $1,331 for the year-ago quarter.

​Mac sales

Mac gross sales

Apple’s income from “Different Merchandise,” which embody AirPods, Apple TV, Apple Watch, Beats merchandise, HomePod, iPod contact and different Apple-branded and third-party equipment, hit $four.23 billion, up 13 % from the $three.74 billion from the earlier quarter, and up a strong 31 % from the year-ago quarter determine of $three.23 billion.

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