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Chat app Line gets serious about gaming with its latest acquisition

Line, the corporate best-known for its widespread Asian messaging app, is doubling down on video games after it acquired a controlling stake in Korean studio NextFloor for an undisclosed quantity.

NextFloor, which has produced titles like Dragon Flight and Future Baby, can be merged with Line’s video games division to kind the Line Video games subsidiary. Dragon Flight has racked up 14 million customers since its 2012 launch — it clocked $1 million in day by day income at peak. Future Baby, a more recent launch in 2016, topped the charts in Korea and has been widespread in Japan, North America and past.

Line’s personal video games are centered on its messaging app, which provides them entry to social options equivalent to pal graphs, and so they have helped the corporate develop into a income technology machine. Alongside income from its booming sticker business, in-app purchases inside video games made Line Japan’s highest-earning non-game app writer final 12 months, according to App Annie, and the fourth highest worldwide. For some perception into how prolific it has been over time, Line is ranked as the sixth highest earning iPhone app of all time.

However, regardless of income success, Line has struggled to develop into a worldwide messaging large. The large weapons WhatsApp and Facebook Messenger have in extra of 1 billion month-to-month customers every, whereas Line has been caught across the 200 million mark for a while. Most of its numbers are from simply 4 nations: Japan, Taiwan, Thailand and Indonesia. Whereas it has been in a position to faucet these markets with further providers like ride-hailing and funds, it’s actually below stress from these extra internationally profitable opponents.

With that in thoughts, doubling down on video games is sensible and Line mentioned it plans to concentrate on non-mobile platforms, which is able to embrace the Nintendo Swap amongst others consoles, from the second half of this 12 months.

Line went public in 2016 through a twin U.S.-Japan IPO that raised over $1 billion.

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About Alejandro Bonaparte

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