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Don’t expect a new Nvidia Shield Tablet anytime soon


The Protect TV, Nvidia’s Android TV streaming field, continues to be getting common updates, however the Protect Pill, which launched in 2014, was final refreshed in 2015 and formally discontinued final 12 months, wasn’t fairly the identical success. As Nvidia CEO Jensen Huang mentioned throughout a small press gathering at CES in Las Vegas in the present day, the corporate doesn’t have any plans to resurrect it.

“Protect TV continues to be unquestionably the most effective Android TV on the planet,” he mentioned. “We now have up to date the software program now over 30 instances. Individuals are blown away by how a lot we proceed to boost it.” And extra (unspecified) enhancements are coming, he mentioned.

On the cell aspect, although, the times of the Protect Pill are very a lot over, particularly now that the Nintendo Change, which makes use of Nvidia’s Tegra chips, has actually captured that market.

“We’re actually dedicated to [Shield TV], however on cell gadgets, we don’t assume it’s essential,” Huang mentioned. “We might solely construct issues to not acquire market share. Nvidia just isn’t a ‘take any individual else’s market share firm.’ I feel that’s actually indignant. It’s an indignant strategy to run a enterprise. Creating new markets, increasing the horizon, creating issues that the world doesn’t have, that’s a loving strategy to construct a enterprise.”

He added that that is the best way to encourage staff, too. Simply copying rivals and perhaps promoting a product cheaper, although, does nothing to inspire staff and isn’t what Nvidia is fascinated by.

In fact, Huang left the door open to a future pill if it made sense — although he clearly doesn’t assume it does in the present day. He’d solely achieve this, “if the world wants it. However in the intervening time, I simply don’t see it. I feel Nintendo did such an important job.”


Bonus: The outspoken Huang additionally used his time with the assembled journalists to voice his opinion of AMD’s new Radeon VII graphics playing cards, which have been introduced earlier in the present day. “Wow. Underwhelming, huh? I used to be type of like saying ‘what?’ As a result of the efficiency is awful and there’s nothing new. There’s no raytracing, no synthetic intelligence. It’s a 7nm chip with HBM reminiscence that hardly retains up with a 2080 and once we activate DLSS, we’ll crush it. Once we activate raytracing, we’ll crush it. And it’s not even accessible but.”

CES 2019 coverage - TechCrunch



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