Home / Mobile / Google Maps takes on Facebook Pages with new ‘Follow’ feature for tracking businesses

Google Maps takes on Facebook Pages with new ‘Follow’ feature for tracking businesses

Google Maps has been steadily rolling out new options to make its app greater than only a option to discover locations and navigate to them. In latest months, it’s added issues like group trip planningmusic controls, commuter tools, ETA sharing, personalized recommendations, and extra. Now, it’s introducing a brand new approach for customers to observe their favourite companies, as properly – like eating places, bars, or shops, for instance – with a view to keep on prime of their information and updates.

If that sounds loads like Google Maps’ personal model of Fb Pages, you’re proper.

Explains the company, when you faucet the brand new “observe” to trace a enterprise, you’ll then be capable to see information from these locations like their upcoming occasions, their gives, and different updates proper within the “For You” tab on Google Maps.

Occasions, offers and photo-filled posts designed to encourage foot visitors? That undoubtedly appears like a Facebook Web page competitor aimed on the brick-and-mortar crowd.

Companies can even use the Google Maps platform to start out reaching potential prospects earlier than they open to the general public, Google notes.

After constructing a Enterprise Profile utilizing Google My Business which incorporates their opening date, the enterprise will then be surfaced in customers’ searches on cell internet and within the app, as much as three months earlier than their opening.

This profile will show the opening date in orange just under the enterprise identify, and customers can save the enterprise to one of their lists, in the event that they select. Customers can even view all the opposite common enterprise data, like tackle, cellphone, web site and pictures.

The brand new “observe” function shall be accessible to the over 150 million locations already on Google Maps, in addition to the hundreds of thousands of customers who’re searching for them out.

The function has been noticed within the wild for a while earlier than Google’s official announcement this week, and is rolling out over the following few weeks, initially on Android.

The “For You” tab is presently obtainable in restricted markets, with extra international locations coming quickly, says Google.

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About Alejandro Bonaparte

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