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Google snags Sony’s ‘Magic Lab’ VR guru

Google has employed Richard Marks, Sony’s Magic Lab head who was behind a lot of the corporate’s VR efforts, to a place in its Superior Expertise and Tasks group, VentureBeat reviews.

Google confirmed the rent to TechCrunch, sending alongside a press release from ATAP Head Dan Kaufman. “ATAP is on the intersection of science and utility the place our purpose is to resolve important issues and shut the hole between what if and what’s. We’re tremendous enthusiastic about Richard becoming a member of the senior group and look ahead to his contributions.”

In keeping with LinkedIn, Marks spent the final 19 years at Sony together with time as a analysis fellow whereas getting his doctorate at Stanford. Marks has been the general public face of Sony’s digital actuality efforts all through the event of the corporate’s digital actuality tech however has additionally labored on a few of the laptop imaginative and prescient tech behind different PlayStation merchandise.

The Magic Lab, which Marks ran, was dedicated to researching gaming applied sciences for future technology and software program. One of many huge initiatives to emerge from the group was known as “Mission Morpheus,” a precursor for what would later be known as PlayStation VR.

Whereas Sony was fast to specific an attention-grabbing in digital actuality applied sciences and publicly debut its experiments with PS VR years earlier than its 2016 launch, the know-how platform has been dealing with an unsure future as headset gross sales at massive have failed to satisfy expectations.

The PlayStation VR headset debuted as a less expensive various to headsets from Oculus and HTC that debuted at costs that had been lots of of costlier, however after aggressive value slashing from Oculus moved margins downwards throughout the board, the console maker appears to have had a harder time distinguishing its efforts. Additionally, whereas it had appeared that Sony’s efforts had been arriving forward of a current-generation Xbox VR play, the corporate introduced that it could not be pursuing a digital actuality headset for the Xbox One X although that was initially a promoting level of the extra highly effective system.

It’s unclear the place precisely Marks might be directing his consideration to at Google inside ATAP, although the corporate definitely has loads of efforts within the AR/VR and gaming areas that will profit from his expertise.

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