Home / Gaming / Gravy’s new mobile game show is ‘Price is Right’ mixed with QVC

Gravy’s new mobile game show is ‘Price is Right’ mixed with QVC


Following the success of the dwell cellular sport present HQ Trivia, a staff of serial entrepreneurs have begun testing the market to see if one other sport present idea can work, too. Their new sport show-inspired app, Gravy, is supposed to be a riff on the “Worth is Proper” mixed with a QVC-style buying expertise. That’s, the “contestants” compete for reductions of 30 to 70 % off the merchandise marketed, with a portion of the proceeds going to charity. As well as, by a aspect sport, customers can guess when the product – whose portions are unknown – will promote out and at what value. Those that guess closest win a money prize.

The startup was created by Mark McGuire, Brian Wiegand, and Craig Andler – the founding staff behind Jellyfish.com, an older social buying community that was acquired by Microsoft again in 2007, to assist create Bing Procuring. They’ve additionally paired up on different initiatives, together with NameProtect (earlier than Jellyfish), printable coupons useful resource Hopster, social community Nextt, and e-commerce subscription retail web site, Alice.com. These have both exited or shut down or each.

The staff’s efforts indicate a transparent ardour for working with manufacturers, however getting shoppers to attach with manufacturers in new methods is way tougher, as their monitor report reveals.

That’s why they’re now attempting Gravy.

The hope is that the joy round seeing the product unveiled nightly – and understanding you’ll get an enormous low cost when you purchase – will change into a completely new advert unit of kinds, whereas maintaining gamers engaged in a game-show like expertise.

“One of many challenges with millennials is their brief consideration spans, and so they don’t reply effectively to interruptive promoting,” explains Wiegand, of why the staff needed to construct this startup. “I don’t assume anybody’s actually mastered the best way to monetize dwell video. So we got here up with this chance to create this new advert unit the place manufacturers may inform their story, and – for seven or eight or 9 minutes – create a dwell buying occasion the place millennials can tune in and listen to that story however in a enjoyable, gamified type of method,” he says.

Right here’s how Gravy works. Each night time, at eight:30 PM ET within the Gravy iOS app, a dwell host will unveil the product customers should buy. Presently, there’s a rotating choice of hosts who work on a per-show contract foundation, normally native comedians – not model reps.

Gamers are usually not advised what number of objects can be found, however it’s usually anyplace from two to twenty.

Then the worth begins to drop. Should you purchase early, you’ll have an opportunity to snag it at a slight low cost. However the longer you wait, the upper the share off will change into. Nonetheless, you don’t know who else may snatch it up first and when. Should you wait too lengthy, the product will promote out.

In the meantime, when you’re not within the product itself, you’ll be able to guess whenever you count on it to promote out (that means, at which value.) These ten or so closest will obtain a small money prize – a cut up of possibly $200 or $300, with first place receiving the most important chunk.