Airstream has made journey trailers for generations, and the corporate is ramping up plans to carry related expertise to the product line. Airstream lately introduced a number of new merchandise that can carry new options anticipated by right now’s shoppers, together with cheaper and extra succesful trailers.
The enduring silver bullet trailers are a mainstay on America’s highways and byways. Trailers made right now have the identical basic strains as these made for previous generations. For probably the most half, that’s not going to vary. Whereas Airstream has two new trailers that barely depart from the shiny aluminum exterior, they’re nonetheless Airstream trailers. And for the basic fashions, which might command costs over $150,000, Airstream is now equipping them with good management expertise that can let homeowners management numerous capabilities by a smartphone app.
Featured initially on the 2019 Traditional fashions, Airstream’s Good Expertise places a bevy of controls in a smartphone app. It lets homeowners management the vast majority of the trailer’s programs and monitor totally different ranges from an app. Test the propane, water and battery ranges from the app or management the awning from afar. The app even lets homeowners find the trailer by GPS, in case, , you lose your $100,000 trailer amongst an RV lot of different $100,000 trailers.
“Airstream homeowners have lengthy been bringing digital expertise and the Web of Issues (IoT) into their trailers, typically in very inventive methods,” mentioned Airstream vp of Product Improvement and Engineering McKay Featherstone, in a launched assertion. “So, it’s no shock they embrace the concept of a wise trailer, a leisure automobile that permits them to journey with all of the digital comforts and connectivity of dwelling.”
Airstream additionally has two new journey trailers that carry the Airstream product line to cheaper price factors. However with out the silver bullet design.
An up to date and extra succesful model of the smallest Airstream was simply introduced. Known as the Basecamp X (pictured above), it’s designed to go locations most Airstream trailers would scoff at. It’s extra rugged and, frankly, cheaper than most Airstream fashions.
“Airstream is focusing on out of doors fans with the Basecamp X,” Justin Humphrey, Airstream COO advised TechCrunch. “They aren’t at all times youthful, however they definitely index a lot increased by way of out of doors actions they take part in a given yr versus our extra conventional patrons.”
He defined that Airstream constructed this mannequin, not for a goal age group however quite the out of doors fanatic of any age. The Basecamp X’s options again up that declare, too.
The Basecamp X is a smaller trailer, with room for 2 to sleep comfortably. It has a Three-inch carry package for added floor clearance and Goodyear Wrangler tires together with aspect skirts and wheel flares to assist stop injury. A big again door makes it straightforward to retailer kayaks or bikes contained in the trailer. The smaller dimension permits mid-size SUVs or giant crossovers to tow the trailer with out a lot effort. The Basecamp X comes pre-wired for solar energy, and there are a handful of USB charging ports and lockable gadget compartments. Costs begin at $36,000, so whereas this could be the smallest Airstream, it nonetheless instructions an Airstream value.
Introduced earlier this yr, Nest by Airstream is probably the most substantial departure from the basic Airstream. It’s constructed from fiberglass, and for an excellent purpose. Airstream didn’t begin the event of the Nest. The corporate purchased Nest Caravan in 2016, apparently in a bid to carry to the market a brand new, lower-cost product line from Airstream.
Airstream says the Nest has plenty of the identical traits discovered within the Traditional trailers, however at a decrease price. It sleeps as much as two individuals and has a flooring plan much like Airstream’s base Sport mannequin. But it surely’s lighter and is loaded with extra trendy conveniences.
It’s clear Airstream is making an attempt to reinvent itself whereas staying true to what made the corporate an icon. It’s a high-quality line many corporations typically stroll. Keep previously too lengthy, and upstarts surpass the incumbent. Change too rapidly and alienate present patrons. So long as Airstream retains the improvements contained in the silver bullet, the corporate must be simply high-quality.