One other analyst has Huawei overtaking Apple within the international smartphone rankings for the second quarter this yr. The most recent figures from Gartner put Huawei forward on gross sales to finish customers in Q2.
General, Gartner says gross sales of smartphones to finish customers grew 2% within the quarter, to achieve 374 million items.
The analyst pegs the Chinese language smartphone maker with a 13.three% marketshare, saying it bought ~49.8M gadgets within the quarter, up from 9.eight% within the yr earlier than quarter — forward of Apple, which it calculates took an 11.9% marketshare (down from 12.1% in Q2 2017), promoting ~44.7M iPhones.
In accordance with Gartner’s figures, Samsung additionally misplaced share year-over-year — declining 12.7% within the quarter.
The Galaxy smartphone maker retained its no.1 spot within the rankings, with 19.three% in Q2 (vs 22.6% within the equal quarter final yr) and ~72.3M gadgets bought. Although Gartner notes it’s being squeezed by “ever-growing competitors from Chinese language producers”, whereas slowing demand for its flagships are squeezing its profitability. Not a cheerful mixture.
In recent times Huawei has been one among a handful of Chinese language OEMs bucking the trend of a slowing international smartphone market. And Gartner’s information suggests Huawei’s smartphone gross sales grew 38.6 per cent within the second quarter.
As we famous earlier this month, when different analysts reported Huawei outstripping Apple on smartphone shipments in Q2, the handset maker has constructed momentum for its mid-range Honor handset model whereas performing solidly on the premium finish too, with gadgets such because the P20 Pro (albeit whereas copypasting Apple’s iPhone X ‘notch’ display design in that occasion.)
“Huawei continues to convey revolutionary options into its smartphones and increase its smartphone portfolio to cowl bigger client segments,” mentioned analysis director Anshul Gupta in an announcement. “Its funding into channels, model constructing and positioning of the Honor gadgets helped drive gross sales. Huawei is transport its Honor smartphones into 70 markets worldwide and is rising as Huawei’s key progress driver.”
For Apple the quarter was a flat one (zero.9% progress), although that’s to be anticipated given Cupertino constructions its cellular launch cycle round a big-bang annual smartphone refresh within the fall, forward of the vacation quarter, somewhat than releasing gadgets all year long.
Even so, Gupta famous that Apple can also be dealing with rising competitors from Chinese language manufacturers, which in flip is amping up strain on the corporate to innovate its handsets to maintain more and more demanding customers joyful by delivering “enhanced worth” in alternate for the iPhone’s premium value.
And up to date reports have suggested Apple is prepping various iPhone design modifications for fall, together with a splash of colour.
“Demand for the iPhone X has began to decelerate a lot sooner than when different new fashions had been launched,” he added, sounding one other notice of concern for Apple.
Fourth positioned Chinese language OEM Xiaomi is one gadget maker placing strain on long run gamers within the smartphone market. In Q2 Gartner reckons the corporate bought ~32.8M gadgets, carving itself an eight.eight% marketshare — up from 5.eight% within the yr in the past quarter.
The analyst’s information additionally reveals Google’s Android working system additional extending its lead over Apple’s iOS in Q2, securing 88% market share vs 11.9% for iOS.
Whereas the smartphone market is not a easy duopoly on the gadget maker entrance, with Huawei elbowing previous Apple to bag the second spot within the international rankings, it stays very a lot the other story the place smartphone working techniques are involved.
And Gartner’s information now data the ‘different’ class of smartphone OSes at a zero.zero% marketshare, down from zero.1% within the yr in the past quarter…