Co-founder and CEO Zouhair Belkoura argued that each one of Keepsafe’s merchandise (which additionally embody a VPN app and a personal telephone quantity generator) are united not simply by a deal with privateness, however by a willpower to make these options easy and easy-to-understand — in distinction to what Belkoura described as “how safety is designed in techland,” with a lot of jargon and sophisticated settings.
Plus, in terms of your on-line exercise, Belkoura stated there are totally different ranges of privateness. There’s the query of the federal government and enormous tech firms accessing our private information, which he argued folks care about intellectually, however “they don’t actually care about it emotionally.”
Then there’s “the nosy neighbor drawback,” which Belkoura recommended is one thing folks really feel extra strongly about: “A billion persons are utilizing Gmail and it’s scanning all their e mail [for advertising], but when I have been to stroll as much as you and say, ‘Hey, can I learn your e mail?’ you’d be like, ‘No, that’s type of bizarre, go away.’”
It seems to be like Keepsafe is making an attempt to sort out each sorts of privateness with its browser. For one factor, you may lock the browser with a PIN (it additionally helps Contact ID, Face ID and Android Fingerprint).
Then when you’re really shopping, you may both do it in regular tabs, the place social, promoting and analytics trackers are blocked (you may toggle which what sorts of trackers are affected), however cookies and caching are nonetheless allowed — so that you keep logged in to web sites, and different session information is retained. However if you need an extra layer of privateness, you may open a personal tab, the place every thing will get forgotten as quickly as you shut it.
Whereas you will get a few of these protections simply by turning on non-public/incognito mode in an everyday browser, Belkoura stated there’s a readability for customers when an app is designed particularly for privateness, and the app is a part of a broader suite of privacy-focused merchandise. As well as, he stated he’s hoping to construct significant integrations between the totally different Keepsafe merchandise.
Keepsafe Browser is on the market without cost on iOS and Android.
When requested about monetization, Belkoura stated, “I don’t assume that the non-public browser per se is an efficient place to instantly monetize … I’m extra taken with saying that is a part of the Keepsafe suite and there are different components of the Keepsafe Suite that we’ll cost you cash for.”