Co-founder and CEO Zouhair Belkoura argued that every one of Keepsafe’s merchandise (which additionally embody a VPN app and a personal cellphone quantity generator) are united not simply by a concentrate on privateness, however by a dedication to make these options easy and easy-to-understand — in distinction to what Belkoura described as “how safety is designed in techland,” with a number of jargon and sophisticated settings.
Plus, in relation to your on-line exercise, Belkoura stated there are completely different ranges of privateness. There’s the query of the federal government and enormous tech corporations accessing our private information, which he argued individuals care about intellectually, however “they don’t actually care about it emotionally.”
Then there’s “the nosy neighbor drawback,” which Belkoura urged is one thing individuals really feel extra strongly about: “A billion persons are utilizing Gmail and it’s scanning all their electronic mail [for advertising], but when I had been to stroll as much as you and say, ‘Hey, can I learn your electronic mail?’ you’d be like, ‘No, that’s form of bizarre, go away.’”
It appears like Keepsafe is making an attempt to sort out each sorts of privateness with its browser. For one factor, you possibly can lock the browser with a PIN (it additionally helps Contact ID, Face ID and Android Fingerprint).
Then when you’re truly searching, you possibly can both do it in regular tabs, the place social, promoting and analytics trackers are blocked (you possibly can toggle which what sorts of trackers are affected), however cookies and caching are nonetheless allowed — so that you keep logged in to web sites, and different session information is retained. However if you would like a further layer of privateness, you possibly can open a personal tab, the place all the pieces will get forgotten as quickly as you shut it.
Whereas you may get a few of these protections simply by turning on non-public/incognito mode in an everyday browser, Belkoura stated there’s a readability for customers when an app is designed particularly for privateness, and the app is a part of a broader suite of privacy-focused merchandise. As well as, he stated he’s hoping to construct significant integrations between the completely different Keepsafe merchandise.
Keepsafe Browser is accessible free of charge on iOS and Android.
When requested about monetization, Belkoura stated, “I don’t suppose that the non-public browser per se is an efficient place to immediately monetize … I’m extra all in favour of saying that is a part of the Keepsafe suite and there are different elements of the Keepsafe Suite that we’ll cost you cash for.”