Meltwater, greatest identified for coming from the media-monitoring house, has been on a tear just lately, buying startups within the social media monitoring house and more and more in AI. It’s now acquired Sysomos, thought of one of many leaders in social analytics and engagement, and a competitor to Brandwatch, which can be well-known on this space. The phrases of the deal have been undisclosed however Sysomos was identified to have raised no less than a Seed spherical.
Sysomos is greatest identified for allows organizations to research social media, information and different ‘human-generated’ content material in a single platform.
“By becoming a member of the Meltwater workforce, our shoppers profit from the management and world scale of 1
of the world’s first SaaS firms,” stated Peter Heffring in assertion, the previous Sysomos CEO who will run Meltwater’s Social Analytics division. “With a purpose to improve the search and analytics expertise within the Sysomos Platform, we’ll leverage the AI fashions and data extracted from the unstructured net by Meltwater. This may give our shoppers the context wanted to gather extra significant insights throughout their earned and owned social channels.”
“All of the social analytics firms have a look at social information in isolation, limiting the insights for manufacturers and companies,” stated Jorn Lyseggen, founder and CEO of Meltwater. “With our acquisition of Sysomos, we will deliver collectively information and social media below one firm, giving social information context whereas including social engagement to our information and media monitoring providing.”
He stated Sysomos would proceed to run as a standalone agency. Different Meltwater acquisitons have tended to be integrated into the principle firm. Sysomos will turn into a part of the Social Analytics division.