Is curiosity in new iPhones waning? The information means that it would lastly be taking place. And it could be excellent news for Apple.
Whereas solely Apple has the actual figures – and Apple won’t be disclosing unit sales in future financial statements – it is potential to get an image of issues utilizing third-party information. One such supply of knowledge is enterprise analytics agency Mixpanel.
Whereas Mixpanel would not have entry to iPhone gross sales, shoppers who use its analytics capturing code in apps supply the corporate entry to attention-grabbing pattern information.
Let’s check out the information from 1 September to current.
We are able to evaluate this to the identical time interval final yr.
Here is the place the brand new iPhones slot in with final yr’s crop.
Let’s dig into the information.
Two weeks on from availability, iPhone XR adoption is at zero.74 % of all iPhones. Following the primary two weeks of gross sales for the iPhone XS, that determine stood at zero.94 %, with the iPhone XS Max at 1.25 %.
Wind again a yr and the adoption figures after the primary two weeks of sale for the iPhone eight and eight Plus had been at zero.74 and 1.08 %, respectively.
On the two-week mark, adoption for the iPhone X stood at 2.02 %.
OK, so what is the take away from this?
So there are indicators that iPhone XR adoptions had been maybe weaker than adoption for the iPhone eight/eight Plus. However the flipside is that iPhone XS/XS Max adoption appears good. And do not forget that the iPhone XS Max begins at $999. And evidently the iPhone XS Max could have suffered from provide points, dampening preliminary adoption.
So it is swings and roundabouts. Whereas adoptions figures do counsel that gross sales could also be a bit weaker, particularly on the decrease finish, income could also be unaffected, or could even be increased, as a result of Apple is pushing increased priced units.
Possibly Apple was proper to wean analysts, pundits, and Wall Avenue varieties off of their obsession with iPhone unit gross sales, and as a substitute focus their minds on income.