Whereas Snapchat has began testing e-commerce features in the past few months, SeatGeek says that is the primary ticket-buying expertise constructed into the Snapchat app.
The Los Angeles Soccer Membership was the primary group to promote tickets by way of this integration, by posting a Snapchat Story (and a Snapcode on the group web site) that allowed customers to swipe as much as purchase tickets to the Could 26 sport. The complete buy expertise takes place with out leaving the app.
“We’re all the time trying to attain our followers in modern methods, and promoting tickets on to our followers on Snapchat provides us an unimaginable alternative to attach with our most devoted supporters,” mentioned Los Angeles Soccer Membership President and co-owner Tom Penn within the announcement.
SeatGeek co-founder Russ D’Souza mentioned that as “the pipe will get solidified,” you’ll begin seeing extra Snapchat/SeatGeek ticket gross sales. He added that that is the form of integration he hoped for when the corporate launched the SeatGeek Open platform a few years in the past, permitting groups, musicians and different rightsholders to promote tickets instantly by way of SeatGeek. (The platform additionally helps ticket gross sales by way of Fb.)
“For too lengthy, the legacy ticketing strategy has been to make it troublesome for groups to promote tickets in a lot of locations,” D’Souza mentioned. “Groups ought to wish to promote their tickets in as many locations as potential.”
And it sounds there are further offers within the works: “What we’re enthusiastic about over the subsequent few months is thrashing the drumbeat of openness with new partnerships … We wish to drive the entire business ahead and create extra tangible outcomes that trigger the business to open up.”