Snapchat is taking one other shot at location after its always-on coordinate-broadcasting Snap Map proved a bit invasive for some customers. Snapchat now enables you to ship your ongoing real-time location to a buddy, or request theirs, which present up on the Snap Map and inside your message thread.
Primarily, that is location sharing constructed for the intimacy folks love about Snapchat, quite than the international and a bit freaky concept of giving a large swath of your contacts entry to your whereabouts by way of Snap Map. As Fb, Instagram and WhatsApp ruthlessly exploit their clones of Tales, it’s the extra personal, shut buddies options like this and ephemeral messaging which can be Snapchat’s greatest shot at staying related.
TechCrunch was tipped off to the placement characteristic by our reader Chand Sethi (thanks!) and now Snapchat confirms it’s been slowly rolling out to iOS and Android customers over the previous few weeks. Snap Map, which launched last June, has all the time provided the choice to solely share with particular buddies as a substitute of all of them. Nonetheless, the entire concept of location broadcasting might need scared some customers into staying in only-me Ghost Mode. This new characteristic is Snap’s probability to get them on board, one buddy at a time.
Now if you long-press on a buddy’s title or hit the three-line hamburger button on a chat thread, you’ll get the choice to Ship Location or Request Location. It solely works with bi-directional buddies, so you possibly can’t ask for the spot of your favourite Snap star in the event that they don’t observe you again, and you may flip off getting requests in your settings if persons are spamming you.
Location shared by way of this characteristic will solely replace reside for eight hours after you final open the app. You possibly can cancel somebody’s entry at any time by way of the Snap Map. And in the event you’ve by no means enabled it, you’ll undergo the placement consent movement first.
By letting customers dip their toes in, Snapchat may get extra customers lively on Snap Map. After its June 2017 launch, it hit 35 million each day viewers, however that quantity was at 19 million and sinking by November, according to leaked data. In February, when it launched on internet, Snapchat stated it had 100 million monthly users — however as Snap by no means shares month-to-month person numbers and as a substitute depends on each day counts, the truth that it needed to go along with a month-to-month stat right here confirmed some insecurity about its reputation.
Together with Uncover, Snap Map characterize one of many app’s greatest differentiators. Investing in enhancements right here is sensible. In any case, it’d solely be a matter of time earlier than we see an Insta Map.