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Tim Cook to Apple employees: iPhone activations in US, Canada set new record

After Apple cut its Q1 revenue forecast by $9bn, CEO Tim Prepare dinner reminded workers in a memo obtained by Bloomberg that there are nonetheless some shiny factors, together with a file variety of new iPhone activations within the US and Canada on Christmas day. 

The notice about file activations comes as Apple for the primary time did not report quarterly unit sales of the iPhone, which it is finished for the reason that launch of the iPhone in 2007. Nevertheless, Prepare dinner admitted to employees that Apple did not set a brand new file for iPhone gross sales in Q1. 

The memo, aimed toward pepping up employees after reducing its income outlook for the primary time since 2002, reiterated Prepare dinner’s notice to buyers that it missed its goal resulting from decrease than anticipated iPhone gross sales in China. 

Prepare dinner told investors Apple did not see the scale of the slowdown in China coming, which Apple believes was made worse “by rising commerce tensions with the USA”, referring to the US-China commerce struggle. It additionally noticed decrease than anticipated upgrades in some developed markets. 

However Prepare dinner advised workers that Apple expects to “set all-time income data in key markets together with the US, Canada and Mexico, Western European international locations together with Germany and Italy, and international locations throughout the Asia-Pacific area like Korea and Vietnam.”

Additionally, Apple’s put in base of lively units is now greater than it is ever been. Asymco analyst Horace Dediu estimates Apple has just over 1.4 billion active devices, a couple of 100 million greater than the 1.three billion that Apple reported last February.   

Prepare dinner mentioned Apple wouldn’t use damaging exterior forces as an excuse for its efficiency, nor await circumstances to get higher. 

“This second offers us a possibility to study and to take motion, to concentrate on our strengths and on Apple’s mission – delivering the most effective merchandise on earth for our clients and offering them with an unmatched stage of service. We handle Apple for the long run, and in difficult occasions we’ve got at all times come out stronger.”

Apple’s at the moment additionally announced that the App Retailer noticed file ranges of spending over the vacations totaling $1.22bn between Christmas Eve and New 12 months’s Eve. The $322m spent on New 12 months’s Day 2019 was additionally a single-day file for the App Retailer. 


Tim Prepare dinner: “This second offers us a possibility to study and to take motion.”

Picture: CNET

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