Home / Mobile / Tim Cook to Apple staff: $1TR in shareholder value isn’t what drives us

Tim Cook to Apple staff: $1TR in shareholder value isn’t what drives us

How do you have to really feel to know your employer is way, far richer than Croesus?

As Apple CEO Tim Cook tells it — in a memo to employees, obtained by BuzzFeed News, re: yesterday’s information that the pc firm Steve Jobs based again in 1976 is now worth more than $1,000,000,000,000 — it’s best to really feel A) fairly stoked that your labor has helped obtain a big monetary milestone but additionally B) comprehend it’s not successful metric to get hung up about as a result of it’s the fervour for innovation and creation (not the towering mounds of gold) that actually counts and so C) please, after taking a second, bear in mind to get again to work.

Right here’s what Cook dinner really wrote to Apple’s world “group” of circa 123,000 staff:


Right this moment Apple handed a big milestone. At our closing share value of $207.39, the inventory market now values Apple at greater than $1 trillion. Whereas we’ve a lot to be happy with on this achievement, it’s not crucial measure of our success. Monetary returns are merely the results of Apple’s innovation, placing our merchandise and clients first, and at all times staying true to our values.

It’s you, our group, that makes Apple nice and our success is because of your laborious work, dedication and keenness. I’m deeply humbled by what you do, and it’s the privilege of a lifetime to work alongside you. I need to thanks from the underside of my coronary heart for all of the late hours and additional journeys, all of the occasions you refuse to accept something lower than excellence in our work collectively.

Let’s take this second to thank our clients, our suppliers and enterprise companions, the Apple developer neighborhood, our coworkers and all those that got here earlier than us at this outstanding firm.

Steve based Apple on the idea that the ability of human creativity can remedy even the largest challenges — and that the people who find themselves loopy sufficient to assume they will change the world are those who do. In at the moment’s world, our mission is extra essential than ever. Our merchandise not solely create moments of shock and delight, they empower individuals throughout the globe to complement their lives and the lives of others.

Simply as Steve at all times did in moments like this, we must always all stay up for Apple’s shiny future and the good work we’ll do collectively.


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About Alejandro Bonaparte

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