Twitch has teamed up with The Pokémon Firm to permit viewers to binge watch the Pokémon: The Collection TV present and associated motion pictures on its web site, and “catch” Pokémon badges alongside the best way. Whereas the previous is one among Twitch’s many retro binge watch fests – it’s beforehand streamed outdated reveals like Bob Ross, Julia Youngster, Mister Rogers, SNL, and most not too long ago, Knight Rider – the interactive function it’s debuting is one thing new.
In keeping with the corporate, Twitch will launch its personal Pokémon extension to accompany the printed. This overlay, referred to as “Twitch Presents: Pokémon Badge Collector,” will encourage viewers to gather Pokémon badges that seem on the display screen for factors, which locations them on a leaderboard.
That is solely the second time Twitch has added an interactive component like this to one among its viewing occasions, and its addition might see customers looking forward to longer durations of time, consequently. The primary was a “watch and win” extension throughout a Physician Who broadcast, however it was completely different because it targeted on amassing contest entries.
Twitch additionally notes this would be the longest viewing occasion it’s ever held.
The binge will see 16 motion pictures and 19 TV seasons with 932 episodes streamed throughout Twitch’s community, beginning on August 27, 2018, and spanning till 2019. This can kick off with the primary season, Pokémon: Indigo League at 10 AM PDT on the 27ths for audiences within the U.S., Canada, Europe, Latin America, and Australia. The content material will air on TwitchPresents and on its companion channels in French, German, Spanish, Italian, and Brazilian Portuguese.
“The Twitch group has a ardour for Pokémon based mostly on the nice and cozy embrace the sequence acquired after we celebrated the model’s 20th anniversary, in addition to the cultural milestone that was set when over 100 thousand Twitch members performed Pokémon collectively,” mentioned Jane Weedon, Director of Enterprise Growth at Twitch, in a press release concerning the launch.
The viewing occasion comes at a time when reports declare Twitch goes after a wider viewers than simply avid gamers. The corporate has been wooing creatives like vloggers, cooks, artists, and others to return to its web site, as an alternative of solely broadcasting on YouTube. And it’s been airing non-esports content material by means of marathon occasions like this new one with Pokémon. In keeping with Bloomberg, TV present livestreams are one of many two fastest-growing genres on the location, the opposite being “IRL” (in actual life) content material.
The Pokémon viewing occasion, specifically, is aimed toward a youthful viewers who could not have the extent of nostalgia for the traditional TV reveals Twitch beforehand aired. As a substitute, Twitch says the livestream is suitable for followers 13 and up – which suggests it might appeal to these whose first actual publicity to Pokémon was the cellular recreation that went viral following its launch in 2016.
The dates and instances of the Pokémon sequence and films will probably be on Twitch Presents. The binge fest gained’t embrace newer sequence, just like the Solar & Moon or Solar & Moon Extremely Adventures, nonetheless.