Home / Tech News / Verizon’s new ‘Safe Wi-Fi’ is a VPN that blocks ad tracking for $3.99 a month

Verizon’s new ‘Safe Wi-Fi’ is a VPN that blocks ad tracking for $3.99 a month


Verizon has rolled out a brand new product known as Protected Wi-Fi, a VPN that gives a safety cease hole for its cell prospects logging onto a public community. It’s additionally being marketed as a strategy to block adverts.

So WTF is a VPN and why does it matter? A VPN is a digital non-public community. It sits between a tool in entrance of you and a server in an information middle. Consider it as a tunnel that cloaks or hides your web site visitors from folks in your native community. That open Wi-Fi at your native espresso store can provide advertisers and extra nefarious sorts the power to trace your IP handle. A VPN gives a safe connection between you and the server, and hides the IP handle from prying eyes.

Protected Wi-Fi (try the video beneath) prices $three.99 a month per account and is obtainable to Verizon prospects on Android and iOS. Protected Wi-Fi covers as much as 10 gadgets on a single account.

Verizon prospects can signal into My Verizon and go to the Products & Apps web page, scroll to Protected Wi-Fi after which click on “get it now” to subscribe. The Protected Wi-Fi characteristic is then added to their account. Clients can obtain the Protected Wi-Fi app from the Google Play Retailer or Apple App Retailer on their machine after which observe the onscreen instruction to enroll with a one-month free promotion.

Customers can activate the “Advert Tracker Blocker” inside the Protected Wi-Fi settings. The Advert Tracker Blocker prevents prospects from advert community monitoring whereas shopping the web, and from adverts generated from the machine’s downloaded apps, in line with Verizon’s FAQ page on the characteristic. In some instances, adverts shall be blocked solely to stop advert trackers from working. A grey picture will change the advert on the display, Verizon says.

Web sites that require advert trackers could also be blocked, in line with the corporate.

It’s essential to keep in mind that a VPN doesn’t remove the danger solely. As TechCrunch reporter Romain Dillet notes, the risk just moves down the VPN tunnel. The particular person working the server can see all unencrypted site visitors. VPN corporations may look at a buyer’s shopping behavior and promote them to advertisers, for instance.

Disclosure: Verizon owns TechCrunch dad or mum firm Oath.