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What makes Apple’s design culture so special


What makes Apple’s design tradition so particular – TechCrunch

A number of days in the past, I interviewed Ken Kocienda at TechCrunch Disrupt SF — he simply launched a e book known as Creative Selection. After working at Apple throughout a few of the firm’s greatest years, Kocienda appears to be like again at what makes Apple such a particular place.

The e book particularly begins with a demo. Kocienda is invited to demo to Steve Jobs his prototype of what’s about to develop into the iPad software program keyboard.

And it’s the primary of an extended string of demos punctuating the e book. As a reader, you observe alongside all of the ups and downs of this design curler coaster. Generally, a demo clearly reveals the best way ahead. Generally, it’s the equal of hitting a wall of bricks again and again.

Kocienda’s profession highlights embody engaged on WebKit and Safari for the Mac proper after he joined the corporate in addition to engaged on iOS earlier than the discharge of the primary iPhone. He’s the one accountable of autocorrect and the iPhone keyboard basically.

When you care about person interfaces and design processes, it’s a very good learn. And it feels refreshing to learn a e book with HTML code, keyboard drawings and different nerdy issues. It’s a lot better than the common enterprise e book.


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The e book particularly begins with a demo. Kocienda is invited to demo to Steve Jobs his prototype of what’s about to develop into the iPad software program keyboard.n

And itu2019s the primary of an extended string of demos punctuating the e book. As a reader, you observe alongside all of the ups and downs of this design curler coaster. Generally, a demo clearly reveals the best way ahead. Generally, itu2019s the equal of hitting a wall of bricks again and again.n

Kociendau2019s profession highlights embody engaged on WebKit and Safari for the Mac proper after he joined the corporate in addition to engaged on iOS earlier than the discharge of the primary iPhone. Heu2019s the one accountable of autocorrect and the iPhone keyboard basically.n

When you care about person interfaces and design processes, itu2019s a very good learn. And it feels refreshing to learn a e book with HTML code, keyboard drawings and different nerdy issues. Itu2019s a lot better than the common enterprise e book.n

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